Proximity BBDO

Last year, Nowandnext and Future Exploration Network produced a trend map based on the London subway map. It showed some of the major trends into ten main categories, as well as the key intersections between the trends.

After the impressive trend blend 2007, they have produced a new version for 2008 based on Shanghai’s underground routes. Slimming down from 10 segments last time, this map shows the 5 subway lines explaining what they see as the 5 key trends across Society, Politics, Demographics, Economy and Technology. Again, an amazing visualtion of current issues and how they interrelate, especially the five ‘major interchanges’ of Globalisation, Digitalisation, Virtual worlds, Ageing and Anxiety.